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ONSCREEN EXPANDS PRODUCT LINE WITH NEW LIVING WINDOW FULL-COLOR LED SIGN


Posted: 5/8/2006

ONSCREEN EXPANDS PRODUCT LINE WITH
 NEW LIVING WINDOW FULL-COLOR LED SIGN

 

Research Study Indicates High-Impact Messaging with Living Window
Increases Sales by More Than 100 Percent

 

 

PORTLAND, Ore. — May 9, 2006 — OnScreen Technologies, Inc. (OTCBB:ONSC), a leading provider of innovative LED technology and solutions, today announced the debut of its new Living Window  -- a colorful, dynamic messaging sign that can turn any retail or storefront window into a customized dynamic digital sign. 

 

Based on the success of its original digital sign, OnScreen has added new features such as multi-color LEDs, modular design for custom sizes and WiFi local management capabilities. These new features make the new Living Window one of the most innovative retail advertising and communication solutions on the market today.

 

Retailers know that dynamic digital signs like the Living Window are vital to their business because of the enhanced capabilities for customer marketing.  Earlier this year, OnScreen conducted a study of product purchasing behavior in six stores from two separate grocery store chains to quantify the impact of the Living Window as a point of purchase marketing tool.  The study showed that regularly-priced products advertised solely on the Living Window with no other sales or promotions saw an average uplift of 23.4 percent.   When used in combination with other advertising and sales pricing strategies, the effect was magnified.   Sales of these products were boosted by an average of more than 650 percent.

 

"The Living Window is a proven, powerful sales tool for retailers, and the addition of a colorful display will only increase that impact,” said Rob Gowans, vice president of sales and new business development.   "We have also made a number of enhancements that further adapt Living Window to the needs of retailers, providing a solid POP marketing tool and a cost-effective means to increase sales."

 

In addition to the eye-catching, full-color display, the new Living Window is lighter weight than the original, weighing only 25 pounds for the 3’ x 5’ sign and 35 pounds for the 4’ x 6’ sign, making installation and programming simple.  Similar to other mature display technologies, OnScreen is able to increase the value proposition of new Living Window without increasing the cost.

 

The new Living Window retains certain features of the original platform, such as a unique see-through design, which allows customers to see into the store, unlike traditional LED signs that block out light, hinder security and prevent passers-by from seeing inside.  Its dynamic messaging system also helps retailers reduce advertising costs by lessening the need for printed marketing collateral, while helping retailers move current merchandise in a timely manner, react immediately to changing communication needs and maximize co-op advertising programs.  By changing messages in multiple locations from one central computer, users can easily communicate sale pricing and react quickly to competitors' advertised prices.

 

The new Living Window was introduced at the Food Marketing Institute trade show (FMI) in Chicago, where it was met with great acclaim from retailers.  OnScreen is currently taking orders for the new Living Window and expects the product to begin shipping as early as mid-summer.  For more information or to obtain sales information, customers can call (866) 710-7334 or visit onscreentech.com.

 

About OnScreen Technologies, Inc.:
OnScreen Technologies, Inc. (OTCBB:ONSC) using a revolutionary patent-pending technology, is developing next generation LED video displays to provide communication and display solutions for both commercial advertising and government agency signage markets, including The Department of Transportation, Homeland Security, law enforcement and emergency responders.  The OnScreen™ technology produces LED display signs that are lighter, brighter and less expensive to install and support than current LED signs in the marketplace.  More about OnScreen Technologies is available at https://onscreentech.com

 

Forward Looking Statements
This press release contains forward-looking statements that may be identified by terminology such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of such terms and other comparable terminology.  Actual results may differ materially from the predictions discussed.  Additional factors that materially affect forward-looking statements include general economic and business conditions; the future results of projected contracts being executed; changes in the marketplace through zoning and government regulations involving LED (light emitting diodes); the success of our brand awareness campaign; ability to raise capital; competition; ability to build strategic relationships with manufacturers and/or customers; the protection of our intellectual property rights; and other factors over which the Company has little or no control, including those that the Company incorporates by reference in its Form 8-Ks, 10-Ks, and 10-Qs that it files periodically with the SEC.

 

Media Contact:                                                                                    
OnScreen Technologies, Inc.,                                                
Linda Ferguson, 503-417-1700 ext. 141,             

 








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