THE LIVING WINDOW BOOSTS SALES UP TO 688 PERCENT
RETAILERS EXPERIENCE SALES INCREASE UP TO
688 PERCENT WITH ONSCREEN’S LIVING WINDOW
POINT-OF-PURCHASE LED SIGN
White Paper Published Detailing Test Results
PORTLAND, Ore. — June 16, 2006 — OnScreen Technologies™, Inc. (OTCBB:ONSC), a leading provider of innovative thermal management solutions for LED displays, semiconductor and electronics packaging applications, today announced the final results of its four-month field test with six grocery and convenient stores, utilizing its Living Window LED signs, a dynamic point-of-purchase marketing tool. The study combined sales data from hundreds of food and non-food grocery items with the primary objective to discern Living Window’s effect on increasing sales and improving inventory turns.
More than two thirds of buying decisions are made at the point-of- purchase, with a high correlation between brand and product visibility in the purchasing decision. OnScreen’s market research results mirror this trend. The study concluded that Living Window was responsible for a 23.4 percent increase in unit sales volume when the products were promoted without adjusting the price, and up to 688.4 percent when combined with other traditional promotional strategies. Results indicate that Living Window is an effective tool to increase sales, improve inventory turns and is significantly more cost-effective than traditional paper or vinyl banners.
“We were eager to participate in the Living Window trials and found the product to be simple to install and easy to use - not to mention the huge increase it made in our sales figures,” said Bobby Young, president and owner, Honey’s IGA.
Living Window’s unique “see-through” design and bright LED lights capture customers’ attention and help influence buying decisions. Its dynamic messaging system enables retailers to increase sales by reacting immediately to changing business needs, maximize co-op advertising programs and reduce advertising costs by lessening the need for printed marketing collateral. The ability to manage and distribute message content from a central location is a key differentiating feature of Living Window. This provides larger retailers and brands the tools to be responsive by quickly altering national or regional promotions to maximize sales opportunities.
“OnScreen Technologies’ Living Window field tests provides retailers with the quantitative data they seek in order to move from vinyl point-of-purchase material to LED displays, which offer a significant return on investment,” said Sanju Khatri, Principal Analyst, iSuppli Corporation. “The retail signage market is one of the fastest growing segments with revenue forecasts of $1.6 billion by the year 2009.”
To learn more about Living Window and the market research results, click here to download the white paper.
About OnScreen Technologies, Inc.:
OnScreen Technologies, Inc. (OTCBB:ONSC) is a leader in the development and commercialization of innovative thermal management solutions for LED displays, semiconductor and electronic packaging applications. Utilizing its patent-pending thermal technologies and architecture, OnScreen has developed innovative LED displays and cooling applications that provide increased performance and are less expensive to install and support than current products. OnScreen’s corporate headquarters are located in Portland, Oregon. For more about OnScreen Technologies visit our Web site: https://onscreentech.com.
Forward Looking Statements
This press release contains forward-looking statements that may be identified by terminology such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of such terms and other comparable terminology. Actual results may differ materially from the predictions discussed. Additional factors that materially affect forward-looking statements include general economic and business conditions; the future results of projected contracts being executed; changes in the marketplace through zoning and government regulations involving LED (light emitting diodes); the success of our brand awareness campaign; ability to raise capital; competition; ability to build strategic relationships with manufacturers and/or customers; the protection of our intellectual property rights; and other factors over which the Company has little or no control, including those that the Company incorporates by reference in its Form 8-Ks, 10-Ks, and 10-Qs that it files periodically with the SEC.
OnScreen Technologies, Inc.,
Linda Ferguson, 503-417-1700 ext. 141,